Niko JavakhishviliBeyond the Hype: Navigating the Ethics of Influencer MarketingExplore the complexities of ethical influencer marketing. We delve into its impact on advertising, disclosure and authenticity.Sep 13, 2023Sep 13, 2023
Niko JavakhishviliBranding the Unbrandable: Banksy and the Mystery of the Anonymous BrandUnveil the mystery of Banksy’s branding strategy, explore the paradox of anonymous art, and discover how it’s revolutionizing the art…Jun 20, 20232Jun 20, 20232
Niko JavakhishviliThe Political Power of Fashion Brands: A Study on Societal InfluenceExploring the intersection of fashion and politics, this article examines the power of fashion brands to influence societal values &…Jun 15, 2023Jun 15, 2023
Niko JavakhishviliImmersive Branding in the Age of Extended Reality: A Game-Changing PerspectiveExperience the transformative power of Extended Reality (XR) such as VR, AR and Spatial Computing as it reshapes branding in the digital…Jun 10, 20231Jun 10, 20231
Niko JavakhishviliNASA: A Brand Beyond EarthThe article examines the enduring legacy of NASA’s branding, analyzing the evolution of its values, personality, and identity over time.Jun 7, 20232Jun 7, 20232
Niko JavakhishviliFrom Religion to Myth: The Blockbuster StoryThe annals of branding history present few narratives as compelling as the rise and fall of the Blockbuster brand. Once a titan in the…Jun 5, 2023Jun 5, 2023
